Sri Lanka Tourism Promotion Bureau (SLTPB) conducted a roadshow for the travel trade and wedding planners in Mumbai, with an aim to increase footfalls to the emerald island. The road show saw an attendance of 27 participants from Sri Lanka comprising of leading travel companies and hoteliers besides the national carrier, SriLankan Airlines.
Speaking about India as a market, Madubhani Perera, Director of Marketing, Sri Lanka Tourism Promotion Bureau who attended and addressed the gathering said, “India is a very important market for us. We have seen an annual rise in arrival numbers from India over the years. The road show was conducted to increase destination awareness and highlight the new attractions in Sri Lanka. We hope this event will add a positive impact and further increase Indian footfall in Sri Lanka. Further we have planned several promotional activities for Indian markets”
Apart from the road show in Mumbai, the SLTPB has plans of conducting road shows in Chennai, Hyderabad, Kolkata and Pune later in the year. The promotion plans for 2017 also include joint promotions with international partners and a digital marketing campaign targeting potential Indian travellers. Sri Lanka received a 12.8 per cent increase in Indian tourist arrivals in 2016 and are expecting an even better double digit increase in 2017.
