Qatar Executive, Qatar Airways’ business jet division, is growing its international footprint by targeting corporations and the fast-growing number of high-net-worth individuals in Asia, reinforcing its strategy to tap into global growth markets.
Asia, predominantly China, is widely regarded as one of the fastest growing markets for business jet services today. Driven by robust economic growth and increasing corporate profits, the use of business jets as a tool to enhance productivity and to support and facilitate corporate international growth is gradually increasing.
Qatar Airways Group Chief Executive Akbar Al Baker said: “We see great potential in Asia for our charter services among business travellers and private individuals alike.
“As Asian corporations continue to expand their businesses, they are looking for the most convenient and efficient means of travel to spur their international corporate growth. The Qatar Executive fleet of ultra and long-range business jets hence provide them with a key transportation means and also greater flexibility in meeting their regional and global business travel needs, no matter how complex they are.”
To meet the requirements of the new target market, Qatar Executive has adjusted its inflight experience to match the taste of the Asian executive and private traveller. For example, customers can request to be served by Mandarin and Cantonese-speaking VIP cabin attendants, who are familiar with local customs and etiquette.
On board Qatar Executive’s fleet, guests can enjoy sumptuous local culinary cuisine, which they can personally choose prior to the flight or indulge into a carefully selected menu created individually for each guest.
“Our continuous fleet expansion, which sees Qatar Executive flying the most advanced business jet fleet available in the sky catering to our executive passengers’ every need, will further cement our position not just in our Middle East home market, but also in Asia where ultra-long range business jets are clearly the aircraft of choice,” added Al Baker.
