Preferred Hotel Group (PHG) today introduced its move from a multi-brand portfolio to one master brand, Preferred Hotels & Resorts. Leveraging the strong heritage of the Preferred name, this rebrand represents the company’s commitment to help travelers better identify the hotel that will provide them with a luxury experience in a fashion that meets their life and style preferences for each occasion.
“In a time when travelers are overwhelmed by the multitude of new hotel brands, we are going back to the foundation on which our company was built to provide clarity during the travel planning process,” said Lindsey Ueberroth, President & CEO. “As one brand, Preferred Hotels & Resorts will more effectively serve today’s travelers as the world’s most trusted resource for unique, authentic, and memorable independent hotel experiences.”
“We are delighted to announce this important milestone for Preferred Hotels &Resorts in India. As we commence a significant phase in the brand’s journey to better create outstanding luxury travel experiences across the world, we are confident that our new collections shall be welcomed by our discerning Indian clientele,” added Saurabh Rai, Area Managing Director of South Asia and Middle East for Preferred Hotels & Resorts.
