The Ministry of Tourism, Government of India under its “Incredible India” brand line is participating in ITB, Berlin 2023, showcasing India’s rich & diversified tourism potential and providing a platform to the tourism stakeholders, to showcase the various tourism destinations and products including niche products. It also aims to promote India as a ‘Must See, Must Visit’ destination.
The India Pavillion was inaugurated by Arvind Singh, Secretary of Tourism, Government of India, Parvathaneni Harish, Ambassador of India in Germany and other Indian officials from the State Government of Kerala, Rajasthan, Uttar Pradesh, Goa, Maharashtra, Telangana, Uttarakhand, Madhya Pradesh, Karnataka, West Bengal, Tamil Nadu, Arunachal Pradesh and Union Territory of Ladakh, Union Territory of Puducherry.
Around 60 Participants from India are present in the India Pavilion, including travel agents, tour operators, airlines, hotels, the National Council for Hotel Management and Catering Technology, and Indian Railway Catering and Tourism Corporation, showcasing the diverse tourism products and services.
The Ministry of Tourism, Government of India is participating in ITB 2023 from 7-9 March 2023 by taking a space of 710 Square meters.
During its participation the Ministry of Tourism would have B2B meetings with Tour Operators, Travel Agents and various other stakeholders .
Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and tourism destinations of the country to increase India’s share of the global tourism market.
Incredible India pavilion at ITB will have focus on showcasing varied tourism products of India including culture, heritage, adventure, rural tourism and niche tourism products such as cuisine, wellness, yoga, wildlife, and luxury etc.
India also held the Press Conference “Incredible India welcomes the world”. Minister for Tourism, Government of Telangana, V. Srinivas Goud, Arvind Singh, Secretary of Tourism, Government of India, Parvathaneni Harish, Ambassador of India in Germany, Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism, Government of India, presented the highlights of the new season.
65 international journalists participated in the conference, among whom international television channels, national German magazines and newspapers as well as international European Media. Some of the most influential German tourism magazines as FVW, Touristik Aktuell and the national television ARD were also present.