T3 site is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Podcast Streaming Now

HomeNewsStatesKerala rolls out monsoon campaign

Kerala rolls out monsoon campaign

Kerala Tourism has recently kick-started ‘Come Out and Play’ campaign to attract travellers from all corners of the world to the state during monsoon. Highlighting the campaign, Mr. P Bala Kiran, Director of Kerala Tourism said, “The state offers the vacationers a chance to rediscover nature, rekindle relationships, and reconnect with life by indulging into various activities such as trekking, ayurvedic massage, river rafting and numerous more. Kerala Tourism has also been inviting travel enthusiasts to participate in #COMEOUTANDPLAY challenge.”

“The state had hosted a total of 6,142,190 tourist arrivals during monsoon season i.e. June-October 2017 with an increase of 506,623 travellers as compared to 5,635,567 tourist arrivals during monsoon season in 2016”, he further added.

The main objective of the campaign is to divest vacationers of their ‘career selves’, their ‘formal adultness’ and their preoccupation with devices, careers and the routine of everyday life. The campaign idea mainly focuses on ‘PLAY’ in the context of families and in-turn it reconnects the families. Based on this idea a Television, Print/OOH campaign has been developed. In order to promote the campaign and woo travellers during summer holidays, Kerala Tourism has been utilizing various promotional tools in the best possible way. Besides TV and print campaign in the national markets, the campaign has been running in cinemas across the target markets along with radio and digital campaign.

With this ambitious campaign, Kerala Tourism aims to target tourists from the potential domestic markets, including Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Delhi & NCR, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Rajasthan and West Bengal.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!
RELATED ARTICLES

SOCIAL FOLLOWERS

FansLike
FollowersFollow

GALLERY

slide2
slide3
slide4
slide5
slide6
slide7
slide8
slide9
slide10
slide11
slide12
slide13
slide14
slide15
slide16
slide17
slide18
slide19
slide20
slide21
slide22
slide23
slide24
slide25
slide26
slide27

Upcoming Events

NEWSLETTER

    Appointment