Kamat’s Newest ‘IRA by Orchid Hotels’ to Drive Next Phase of Growth

Kamat Hotels India is set on its promotional and expansion spree, with an intent to differentiate itself in the market. “F&B is poised to play a pivotal role in shaping the identity of IRA as a brand.”- Vishal Kamat

To establish itself as one of the only few players with a strong F&B background with culinary excellence and guest satisfaction, Kamat Hotels India Ltd brings to light its latest venture, IRA by Orchid Hotels, the chain of upper-mid-market hotels that aims to cater tradition with innovation and serve the aspiring Indian traveler.

IRA by Orchid Hotels claims to be a home away from home, where guests can unwind as well as explore hidden gems in the city and the local culture, ensuring carefully crafted culinary delights for the guests. IRA by Orchid Hotels will cater to the adventurous spirit within the modern traveler, offering an experience especially food and banquets.

“F&B is poised to play a pivotal role in shaping the identity of IRA as a brand. We recognize that the culinary experiences we offer will leave a lasting impression on our guests and contribute to their overall perception of our brand. With this understanding, we are dedicated to curating exceptional dining experiences that showcase our commitment to quality, innovation, and personalized service,” said Vishal Kamat, Executive Director, Kamat Hotels India Ltd.

The brand has outlined a clear roadmap for its expansion, especially in Tier 2 & 3 cities with plans to launch its hotels in Mumbai and Bhubaneswar from July this year. In the current year, Ira aims to open 8-10 new hotels across India, with Sambhajinagar (Formerly Aurangabad), Nashik, Jamnagar, Bhavnagar, and Dehradun identified as the target locations.

“We believe in making a positive impact on the lives of our dedicated team members, valued partners, and the wider society”, mentioned Vishal Kamat, unveiling the ethos behind the brand, IRA. “We are thrilled to bring IRA, a brand that strikes the perfect balance between tradition and innovation. With Ira, we aim to continue the legacy of our brands while infusing it with a fresh and exciting energy that resonates with the aspiring India.”

Kamat Hotels witnesses a stable performance in the first half of 2023, which bodes well for the hospitality firm. Kamat further mentioned that the brand’s consistent performance is a testament to its resilience in the face of a challenging operating environment. The brand’s new IRA by Orchid Hotels is said to have received well by both internal stakeholders and external audiences alike, generating palpable excitement. Kamat Hotels is betting on the F&B segment to drive its growth in the coming years.

“Kamat Hotels has garnered significant interest from smaller cities, with many people keen to work and lease their hotels into IRA.” According to Kamat, the brand’s focus on smaller cities is a smart strategy, given the potential for growth in these areas. Smaller cities often have untapped potential in terms of tourism and hospitality, and Kamat Hotels is well-positioned to capitalize on this trend.