With an aim to deepen existing partnerships and foster new ones with tourism stakeholders, airline partners, the local travel trade, and media community, the Utah Office of Tourism organized a series of roadshows and media meet in Mumbai and Delhi between 16-20 January 2023.
The events were attended by the Utah Office of Tourism team – Rachel Bremer, Global Markets Director and Zach Fyne, Global Markets Specialist. The events also saw officials from U.S. Commercial Services marking their presence. Commercial Officer David Pasquini and Ruma Chatterjee were present in Mumbai, while Commercial Attaché Debra Martin and Aashima Sachdeva attended events in Delhi.
While throwing light on the efforts that the Utah Office of Tourism took to increase its market share from India in 2022, Zach Fyne said, “Bringing a new destination on the other side of Earth to a market as massive as India is a challenge we’ve been thrilled to take on.”
“Our India in-market representatives at AVIAREPS have spent 2022 traveling across the country and beyond to create the right brand awareness by organizing Sales Trips across Delhi, Hyderabad, Bangalore, Kolkata, Punjab and Mumbai; conducting Trade Roadshows across Gujarat, Chennai and Pune and participating in conference like OTM, SATTE etc. Apart from this, partnering with affluent consumer media platforms and maintaining a presence on the India-targeted social media platforms have been instrumental for them in reaching the consumer market”.
“We will be continuing to focus on the leisure market as our main target in the market with a special emphasis on experienced travellers to the United States that already have a U.S. visa and are open to exploring the beautiful scenic landscapes of the American West”, added Zach.
The Utah Office of Tourism is working on developing a new training platform, Utah Specialist Academy, for the travel trade to become certified as Utah Specialists, with a heavy emphasis on showcasing beautiful imagery and video assets to drive home the gorgeous landscapes each region of our state has to offer across the platform. The platform will be launched in early 2023.