Tourism revenue of Türkiye reached 61.1 billion USD in 2024, representing an 8.3% increase from the previous year. The growth accompanied by average visitor spend of USD 972 along with extended average stay duration of 10.7 days
Türkiye has hosted 62.2 million visitors in 2024, marking a 9.8% year-on-year growth and an 20.3% increase compared to pre-pandemic levels in 2019. This performance demonstrates Türkiye’s strategy in diversifying its tourism offerings and expanding its global appeal.
Tourism revenue reached a high of 61.1 billion USD in 2024, representing an 8.3% increase from the previous year. This growth was accompanied by an average visitor spend of USD 972. The extended average stay duration of 10.7 days.
The Indian market has emerged as a particular growth driver, with visitor numbers increasing by 20.7% compared to 2023. While Russia, Germany, and the United Kingdom remained Türkiye’s top three source markets, other emerging markets demonstrated growth alongside India. The USA saw an 8.1% rise in visitors, while China recorded a substantial 65.1% growth.
Beyond traditional leisure tourism, Türkiye has seen substantial growth in specialised segments including MICE tourism, luxury travel and bespoke experiences, medical tourism, and cultural exploration.
According to UN Tourism, Türkiye’s position among the world’s top five most visited destinations in 2023 has been further strengthened by its performance in 2024. Türkiye has surpassed its initial target of 60 million visitors and the revised the target of 61 million set in October.
