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HomeNewsInternationalTourism Malaysia set to launch Sales Mission to Hyderabad, Bangalore & Kochi

Tourism Malaysia set to launch Sales Mission to Hyderabad, Bangalore & Kochi

The connectivity between India and Malaysia is underscored by 151 weekly flights and a total seat capacity of 26,686 seats per week. This mission will visit key cities Hyderabad, Bangalore, and Kochi, featuring a delegation of 62 sellers from Malaysia.

Tourism Malaysia is set to launch its Sales Mission to India, taking place from February 3-7, 2025. The mission will visit key cities Hyderabad, Bangalore, and Kochi, featuring a delegation of 62 sellers from Malaysia. This mission aims to emphasize growing opportunities in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as wedding tourism, alongside traditional leisure travel, with a special focus on India’s Southern region.

In 2024, Malaysia welcomed one million tourists from India, with Southern India contributing more than 50% of Indian visitors. The connectivity between Southern India and Malaysia is underscored by 151 weekly flights and a total seat capacity of 26,686 seats per week. The recent introduction of new flights by Indigo Airlines to Penang and Langkawi from Chennai and Bangalore further opens travel options for travellers from Hyderabad, Bangalore, and Kochi to explore Malaysia.

Datuk Manoharan Periasamy, Director General of Tourism Malaysia, who will lead the Sales Mission, commented, “India has been a key market for Malaysia for over 20 years, and with the upcoming Visit Malaysia Year 2026 (VMY2026), we are targeting 1.6 million Indian travellers. Southern India, with its robust flight connections, is crucial to our growth strategy. The 151 weekly flights and 26,686 seats per week reflect the high demand for travel between Malaysia and the Southern cities of India. This mission provides a valuable opportunity to highlight Malaysia’s appeal as a top destination for MICE, wedding tourism, and leisure travel, offering world-class infrastructure and beautiful destinations for all types of travellers.”

Malaysia’s MICE tourism offering includes state-of-the-art convention centres, hotels, and professional services for hosting international conferences and business events, with modern facilities and efficient connectivity.

Wedding tourism is also a rapidly growing sector, with Malaysia being increasingly chosen by Indian couples for their dream weddings.

Hishamuddin Mustafa, recently appointed Director of Tourism Malaysia Chennai, said, “The Southern Indian cities of Hyderabad, Bangalore, and Kochi are vital markets for us, and the ease of access through 84 weekly flights and 12,395 seats per week makes Malaysia an attractive destination for travellers seeking a diverse range of experiences. Whether it’s for MICE, a dream wedding, or a family vacation, Malaysia has something for everyone. With Visit Malaysia Year 2026 on the horizon, we are excited to showcase all the new destinations, cultural experiences, and world-class venues Malaysia has to offer.”

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