This collaboration enables redBus users to have the option to use their loyalty points to pay, either partially or fully, for their bus tickets.
redBus has joined hands with TWID to bring the ‘Pay with Rewards’ feature to its customers. This collaboration enables redBus users to have the option to use their loyalty points to pay, either partially or fully, for their bus tickets, aiming to bring flexibility and affordability to intercity travel in India. redBus customers can now redeem reward points from multiple loyalty programs to pay for tickets across 5 lakh routes nationwide.
Commenting on the partnership, Vatsal Jain, SVP Enterprise Business, Twid said, “We’re excited to join forces with redBus, a brand that has revolutionized bus travel in India. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for redBus and enabling customers to seamlessly redeem their points to make every transaction more rewarding and delivering immediate savings and enhancing the overall travel experience. This collaboration is a milestone in digital payments, as it opens up new avenues for customers to use their rewards in a way that directly benefits their everyday journeys.”
Commenting on the partnership, Rithish Saralaya, SVP, redBus, said, “At redBus, customer centricity is at the heart of everything we do. By integrating TWID’s technology, we’re giving our customers more choice and improving convenience. With the ability to convert loyalty points into cash-like value, our travellers can now enjoy a smarter, more rewarding travel experience every time they book a ticket.”