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Utah Tourism Industry Association

The Utah Tourism Industry Association (UTIA) announced the appointment of Natalie Randall as its new Executive Director (ED). Randall assumed her new role on January 19, 2021.

Randall most recently served as the Economic Development and Tourism Director for San Juan County where she led a successful rebranding campaign and strategy, implemented destination development initiatives and worked with numerous partners to enhance the positive impacts of the visitor economy to the region.

UTIA is the umbrella organization and advocate for Utah’s visitor economy. UTIA works hand in hand with the Utah Office of Tourism, county destination marketing organizations, Ski Utah, and other industry organizations as well as guides, outfitters, restaurants, attractions and lodging properties around the state.

“Natalie’s experience in tourism and economic development coupled with her demonstrated leadership in the industry made her an ideal candidate,” said Sara Toliver, President/CEO of Visit Ogden and the 2020/2021 UTIA Board President.

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