Sarovar Hotels has promoted Shatabdi Dutta as the New General Manager – Marketing. The elevation is in line with the company’s efforts to strengthen its marketing department and bring urgently needed edge for the brand.
In her new role, Shatabdi will be responsible for Databases –Quality, Quantity and Targeting; Digital thrust- Search Engine Optimisation, Campaigns, Lead generation, Viral content reach, Social Media traction, Website hits ;Alliances, Partner programmes and Guest recognition. Her focus area would now also be on Sales vertical.
