The Board of Directors of Switzerland Tourism appointed Martin Nydegger as the new CEO in January 2018. Martin has been a member of the Executive Board of Switzerland Tourism since 2008 and is in charge of Business Development. He had previously managed the ST branch office in Amsterdam for three years. Prior to joining ST, he already held a number of positions in the tourism sector, including six years as Director of the Engadin/Scuol Tourism Board. He holds an Executive MBA in Strategic Corporate Management and has repeatedly undergone further training in the field of marketing management.