India continues to be the fourth largest source market in terms of visitor arrivals and third largest tourism receipts generating market for Singapore. To celebrate and sustain this relationship, Singapore Tourism Board (STB) in partnership with Singapore Airlines organised a 10-day, six city roadshow, across India and Colombo, Sri Lanka.
The first roadshow in India commenced on July 10 in Pune followed by Ahmedabad, Chandigarh, Lucknow, Kolkata and Hyderabad and concluded in Colombo recently. Themed “Growing Tourism into Singapore, Together”, the delegation was led by GB Srithar, Regional Director, South Asia Middle East & Africa), Adrian Kong, Area Director, South Asia, Mumbai and Yuemin Li-Misra, Area Director, South Asia, Delhi. The roadshows featured stakeholders from Singapore representing hotels, airlines, integrated resorts, attractions, Destination Management Companies (DMC) and cruise operators interacting and networking with STB’s travel and trade partners in India. There was also an update session on Singapore’s upcoming tourism offerings as well as Singapore Airlines Group’s range of cabin products and experiences.
While addressing the audience Srithar said, “India has always been an important market for us. For the second time in a row, Singapore received more than one million Indian visitors in 2016. As the region’s middle-class becomes more affluent, there will be immense opportunities for international outbound travel and tourism, especially among families, working millennials and incentive movements. Through the roadshows, we seek to renew our ties with the travel trade, entrenching existing partnerships and forging new ones. Through these partnerships, we seek to bring Singapore’s tourism offerings to our target audiences through creative promotions, and in the process, ensuring meaningful results for both our partners and the local travel trade.”
