Sabre Corporation has announced a strategic long-term technology partnership with Louvre Hotels Group, Europe’s second-largest enterprise hotel group counting almost 1,600 hotels across 54 countries and a subsidiary of Jin Jiang International.
With this new agreement, Louvre Hotels Group will benefit from SynXis Central Reservations and its industry-leading reach with connections to almost 900,000 travel agents and nearly 700 online channels across the globe, including hundreds of online travel agencies (OTAs) and metasearch engines.
“This partnership with Sabre is a priority to sustain our ambitions, especially in this global context. We constantly develop our network across the world with our brands from 1 star to 5 stars. Therefore, we want to deploy innovative distribution strategies with robust technology solutions, to provide cutting edge solutions to our investors and franchises while ensuring technical and operational efficiency for our hotels,” said Pierre-Frédéric Roulot, CEO at Louvre Hotels Group. “For us, Sabre Hospitality Solutions is offering the best combination of innovation, platform, security, scale and service.”
In addition to increased distribution and reach, Louvre Hotels Group will have the ability to create differentiated capabilities with seamless integration of Louvre’s suite of customized applications and other third-party systems via an extensive API library.
“In today’s evolving travel and hospitality industry, it is critical that hoteliers have a unified, highly-flexible technology platform that allows them to drive commercial performance, enable operational excellence, and do this on a reliable platform that just works,” said Scott Wilson, president of Sabre Hospitality Solutions. “Sabre’s industry-leading solutions will extend Louvre Hotels Group’s distribution reach with speed of innovation, performance, and stability inherent in an industry leading platform while providing the ability to create highly differentiated experiences for both its brands and its guests.”
