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Tripadvisor Launches ‘Spotlight & Reputation Pro’ for Hotels

Tripadvisor has announced the launch of two new technology solutions for hotels – Spotlight and Reputation Pro – to help hospitality businesses rebuild traveler confidence, attract new customers and make smart, data driven decisions to increase profitability during these unprecedented times.

Combining the latest technology and software with Tripadvisor’s unrivalled reach and scale, both Spotlight and Reputation Pro offer something new to the market, empowering hospitality businesses with the tools they need to increase customer confidence in their brand, forecast demand and set the most profitable nightly rates.

“Since the start of the pandemic, we’ve increased our focus on making the business of hospitality easier for hoteliers. Now more than ever, they need actionable insights and easy-to-use tools that help build their brand and maximize their profitability, all while saving them time,” Martin Verdon-Roe, General Manager of Hospitality Solutions at Tripadvisor.

“The launch of Spotlight and Reputation Pro, alongside our existing Business Advantage and Sponsored Placements solutions, marks a huge step forward in our efforts to help hoteliers navigate the pandemic in the short term and position their business for a return to profitable growth in the long term,” Verdon-Roe added.

With travel trends and market demand changing rapidly as the world adjusts to COVID-19, hoteliers can no longer rely only on historical data to forecast demand and set competitive nightly rates.

Spotlight combines Tripadvisor’s unmatched reach and insight into where travelers are searching for rooms with other important travel data to provide forward-looking, actionable data, enabling hoteliers to anticipate future demand, ensure their property is priced competitively, and monitor parity issues across their distribution channels.

“OTA Insight and Tripadvisor are both industry leaders in data intelligence with a shared culture of disruptive innovation,” said Sean Fitzpatrick, CEO at OTA Insight. “Our partnership with Tripadvisor will provide hoteliers with access to unique traveler demand insights to navigate challenging market conditions and find new revenue opportunities.”

With Reputation Pro, hoteliers can leverage Tripadvisor’s unique heritage as the review platform that people trust around the world to greatly increase traveler confidence to book. Reputation Pro enables hoteliers tolean on the Tripadvisor brand to accelerate their collection of high-quality reviews via email, text message and mobile app and others.

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