As airlines prepare to take off in a post-pandemic world, carriers need to figure out how to rebuild in a rapidly evolving global environment where historical data no longer applies. As the travel ecosystem charts a new chapter, airlines have begun to prioritize digital transformation, sustainability, customer well-being, and innovation as pillars towards a recovery.
Korean Air will be leading the change and will be using Amadeus Digital Experience Suite (DES), a key component of the Amadeus Airline Platform in the redesign of its website and mobile platform.
The expanded partnership with Amadeus supports the acceleration of digital transformation for Korean Air, along with the renewal of Altea Passenger Service System agreement. Korean Air will be one of the largest airlines globally to implement the Amadeus Digital Experience Suite later this year.
“In these unprecedented times, it is encouraging to be able to collaborate with partners like Amadeus. Korean Air is focused on accelerating our goal of digital transformation, with the full commitment of our leadership team. By leveraging our partnership with Amadeus, we can streamline our operations and reach that goal faster. This will take Korean Air to a next level of international growth, enhancing forward thinking to deliver the ultimate customer experience,” says Kenneth Chang, Executive Vice President and MO, Korean Air.
As airlines emerge from the COVID-19 pandemic, digital transformation is one of the focus points of the aviation industry. Investments in innovation and technology such as touchless biometrics, self-service and apps are expected to help propel and lead the industry’s recovery. (source: FTE/APEX report)
Amadeus Digital Experience Suite will allow for Korean Air to highly customize its website, providing customers with a simple and interactive interface, hiding the weave of complex business solutions needed to provide a seamless customer experience.
Cyril Tetaz, Executive Vice President, Airlines, Asia Pacific, Amadeus says: “We are very pleased to reaffirm our partnership with Korean Air and play a key role in its growth strategy. Amadeus’ Airline Platform is simple, open and agile, and will support Korean Air in innovating, collaborating and experimenting to create new products which will add value and create personalized retail experiences for its passengers.”