Booking.com is taking measures to support travellers and its property partners, as and when it's safe to travel.Looking to help secure demand and deliver customers to property partners to help them with long-term recovery, Booking.com continues to evolve the support it provides in an effort to begin rebuilding domestic travel together.
It is focusing its efforts on bringing partners the tools and tailored insights they need to effectively respond to the evolving travel environment, capture new bookings and rebuild their business. With an updated search experience, Booking.com has made it simple for customers looking for the types of accommodations they are seeking. It is also promoting flexible rates to customers who may need to change their plans and is making it easy for its partners to adjust their policies to ensure their property benefits.
Booking.com is also introducing initiatives to bring additional exposure to partners, such as its Partner Performance Investment Initiative, which gives financial benefits to eligible partners who participate in its visibility boosting Preferred program as well as the great value of the Booking.com Genius program. In India, partners who activate both Genius and Preferred programs within the month of July receive the Preferred Program for free for a period of 3 months. In this way Booking.com helps partners capture and convert as much demand as possible into stayed reservations
“A significant portion of our business in India is domestic bookings and as we foresee domestic travel demand gradually picking up, we want to ensure we do everything we can to support our local partners and bring them what they need most to effectively respond to the evolving travel environment. We will continue to work around the clock to support them as recovery begins. We believe that with a strong partnership together, we can ensure that everyone can experience the world again, in time and when it is safe to do so,” Ritu Mehrotra, Country Manager, India, Sri Lanka & Maldives, Booking.com, said.