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Sabre and ATPCO sign new agreement to enhance retailing capabilities for airlines

Sabre Corporation and ATPCO, provider of pricing and retailing content, tools, and services to airlines,  announced a new long-term retailing agreement enabling Sabre to distribute ATPCO’s Routehappy content to Sabre-connected travel agencies, online travel agencies and other travel buyers as well as airline IT customers. The new distribution scope includes Sabre’s air shopping APIs and direct airline shopping and merchandising solutions, in addition to Sabre GDS.

“Our expanded agreement with ATPCO further demonstrates Sabre’s commitment to modernize the airline retailing experience for our customers through next generation retailing, distribution and fulfillment capabilities across channels,” said Wade Jones, President, Sabre Travel Network. “This long-term agreement will allow us to enhance our leading air shopping solutions with ATPCO’s Routehappy Rich Content today and in the future as the airline industry continues to evolve,” Jones added.

Additionally, Sabre will continue to support ATPCO’s Next Generation Storefront (NGS) standard, which helps sales channels modernize the shopping experience for consumers.  Sabre has been a key partner with ATPCO and other industry players to help develop and test a new, innovative approach to shopping based on NGS standards.

With this new agreement, ATPCO is now an authorized provider of airline rich content to Sabre, and Sabre is now an authorized distributor of Routehappy Rich Content.

“ATPCO’s new long term retailing agreement with Sabre demonstrates the momentum of industry-wide transformation in flight shopping. Not long ago, Sabre introduced sweeping improvements to how travel agents shop for airline products with a new graphical interface and Routehappy Rich Content, representing important first steps in a journey of change for our industry,” said Robert Albert, EVP Retailing at ATPCO.

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