Sabre Corporation has announced that Vietnam Airlines is the first carrier in Asia Pacific to leverage the leading loyalty redemption solution, Sabre Dynamic Rewards. Marking a new milestone in its long-term alliance with Sabre, Vietnam Airlines is upscaling its Lotusmiles loyalty program and delivering an optimized offering to its customers.
Equipped with new ways to redeem rewards across digital and offline channels, the Sabre solution, fuelled by the Sabre Commercial Platform, is providing an enhanced redemption experience for the carrier’s most frequent travellers.
“Sabre is pleased to support Vietnam Airlines as it aims to enhance the experience it provides to its customers. Vietnam Airlines is taking a strategic stance on making loyalty management and personalization a priority. Sabre is proud to support their endeavour with our cutting-edge platform,” said Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines.