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SIA leverages Sabre to propel NDC offering to agents

Sabre today announced collaboration with Singapore Airlines (SIA) for the expansion of their NDC programme, KrisConnect. Effective November 2019, this venture will provide select Sabre connected agents in Singapore with the ability to access and book unique NDC content from SIA. As the programme continues to roll-out across the region, all Sabre connected agents will have the ability to leverage KrisConnect.

Under the KrisConnect programme, Sabre will provide travel agents with scalable, NDC-enabled offerings from Singapore Airlines, and enable end-to-end workflows with rich, integrated content. With this launch, Sabre agencies will have access to a broader array of fares and a more tailored shopping experience via the Sabre agency point-of-sale, in addition to having access to new, KrisConnect-exclusive content categories, ancillary bundles, and third-party content.

“Sabre is pleased to support Singapore Airlines’ in their fast-tracked NDC journey. With our scalable platform, we can transform the way air products are retailed, fuel product differentiation and optimize time-to-market to generate incremental revenue for the carrier,” said Rakesh Narayanan, vice president, South Asia and Pacific, Sabre Travel Solutions Airline Sales. “Together, with our long-term customer Singapore Airlines, Sabre is committed to making NDC become an everyday reality for travellers, carriers, agencies, corporations and more,” he added.

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