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OYO launches industry first in-app SOS button

OYO announced the launch of its in app SOS button - a first in the hospitality industry.  The newly launched in app SOS button feature will enable guests experiencing any emergency situation to not only receive the assistance of the on-ground hotel staff but also benefit from the expertise of a specially trained 24x7 OYO Safety Response Team (SRT) and also initiate a call with local law enforcement authorities.

Speaking about the initiative, Aditya Ghosh, CEO - India and South Asia, OYO Hotels and Homes, said, “Ensuring guest safety at all times as well as providing them with a  superlative experience is a priority for us. At OYO, we believe that technology is an enabler and can help us offer enhanced safety solutions to all our guests. Leveraging our technology prowess, we are launching a first of its kind in app SOS button feature today. This button and our focus on 24x7 tech enabled assistance before, during and after a booking, helps us meet the need for a sophisticated system for guests to escalate and receive redressal for issues in real time. With this feature, guests will be able to escalate emergencies and get help within minutes, cementing the trust deficit in the hospitality industry. We believe that this will enable guests especially women and solo travellers to feel secure further encouraging travellers to travel to and within India.”


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