Goibibo recently announced the launch of its upgraded loyalty program – ‘GoCash+ Rewards’. The new program allows members to earn more GoCash+ based on an extensive range of activities such as, referrals, hotel reviews, hotel Q&A, sync contacts, updating member profile, business profile, social gratifications and bookings on the platform.
Commenting on the launch of the new GoCash+ Rewards, Anshuman Bapna, Chief Product Officer, Goibibo said – “It is our constant endeavour to offer the best travel booking experience to our customers. We have set our sight on unlocking higher potential of our new rewards program in the form of tangible benefits to transcend valuable incentives for our loyal customers. Reiterating our commitment to be the best in the travel sector and fulfil travel aspirations of our members, we focus on revolutionizing technology, reinventing propositions and widen the range of benefits through our redesigned App and new loyalty program.”
The redesigned Goibibo app has a new ‘Earn’ page that records member’s earnings of GoCash+, the primary reward currency of Goibibo and displays the redeemable rewards. Members can engage into various activities and earn GoCash+ spontaneously. Within this segment, users are categorized into tiers like bronze, silver, gold, platinum and titanium basis their spends on the platform and GoCash+ earnings, calculated over a period of 12 months. Each tier has added lucrative benefits for travelers to redeem for future bookings on the platform. Through this new feature, the customers will be able to use the remaining cash in their wallet in one transaction.
