MakeMyTrip, has announced the launch of its new product ‘Made for You Holidays’ for the booming domestic travel sector in India. Launched alongside Christmas holiday season these 150 Holiday Experiences offer a range of handpicked escapades for discerning travellers.
The domestic travel packages are specially targeted towards extended weekends at destinations in Rajasthan, Himachal, Kerala, Maharashtra, Karnataka and many more. “Made for you Holidays” offering is being rolled out under six themes for holiday-goers including Wildlife, Romantic, Friends & Family, Once in a life time, Rugged Getaways and Indulgence.
These holiday offerings will include specially-curated experiences that go beyond the regular inclusions of flights or train ride, comfortable hotel, private car, sightseeing etc.
Mohit Gupta, COO, MakeMyTrip said, “At MakeMyTrip we are bringing a balance between personalisation, authenticity and reach to offer holidays that will resonate with discerning travellers looking beyond cookie-cutter package tourism. By tracking social media, website analytics, blog comments, search metrics, traveller reviews etc., we want to align our product offerings to match what holiday goers are looking for. It’s why we are excited to launch our new offering “Made For You Holidays” wherein we are offering specially curated experiences that make themed holiday choice for travelers very easy and hassle free”
Some of the experiences include strawberry picking in Mahabaleshwar, wine trail in Nasik, dinner at a 1100-year old stepwell in Rajasthan, Crab catching in Goa, or tea picking and trout fishing in Munnar.
