Malaysia Airlines will adopt Amadeus Customer Experience Management. The technology will be fully integrated with the Amadeus Altéa Passenger Service System, which Malaysia Airlines migrated to in mid-2017. Amadeus Customer Experience Management is a cutting edge solution that will help Malaysia Airlines intimately understand its customers and deliver highly personalised offers across all touchpoints, maximising every merchandising revenue opportunity.
“Malaysia Airlines has always taken pride in delivering outstanding, warm hospitality, and we see an opportunity to do so with an even greater level of personalization. Technology offers us the ability to truly delight our customers, to know them better than ever before, and be able to propose to them the right offers at the right time through the right touch-point, all along their journey. This will be an important differentiating factor for Malaysia Airlines, and why we’re excited to adopt Amadeus Customer Experience Management…,” said Captain Izham Ismail, Chief Executive Officer and Group Managing Director, Malaysia Airlines Berhad.
Cyril Tetaz, Head of Commercial for Asia Pacific, Airlines, Amadeus said, “We have deep respect for Malaysia Airlines. What the airline has achieved in the past year and what it continues to strive to achieve is incredible, and we are humbled to play a part in its transformation. Our vision of personalization in the global travel ecosystem is to reach every customer, while delivering a premium, branded experience seamlessly and consistently across all touch points they interact with. Our flagship personalization solution, Amadeus Customer Experience Management, is a key piece in putting this puzzle together.”
