Thomas Cook (India) has seen a significant shift of its corporate travel to an online environment, with 30% of its overall business currently being contributed by its online self-booking tool, ‘Click2Book’.
The company’s internal customer research had revealed definitive trends of corporate migration to online modes for their business travel needs. To leverage this significant and growing online potential of the Corporate Travel market, the company developed its web based booking tool ‘Click2Book’ that empowers its corporate segment with a comprehensive suite of products- across flights, hotels, cars, visas, foreign exchange and travel insurance.
The adoption by corporates of its online tool has been noteworthy: Thomas Cook India has witnessed an over 30% YoY increase in adoption over the last 3 years. What is significant is that the uptake is not restricted to MNCs or India’s top Corporate Houses, but equally the company’s SME business travellers.
Speaking about this development, Indiver Rastogi, President & Country Head – Corporate Travel, Thomas Cook (India) Limited, said, “At Thomas Cook India, our data has highlighted the noticeable shift in interface from desktops/laptops to mobiles, especially among our always-on-the-move business travellers.. Against this backdrop, our investing in a smart corporate self-booker was a strategic imperative- to capitalise on the strong potential online corporate market.”
He added, “I am delighted to see the significant adoption of Click2Book by our corporates. Our endeavour to load strong benefits that strike an exceptional balance of travel budget health/compliance with desired financial outcomes is delivering a highly satisfied customer base- which continues to grow at a rate of over 30% year on year.”
