Leading Travel Commerce Platform Travelport recently released the results of a Global Traveler Survey of 11,000 travelers in nineteen countries that highlights the use of digital tools when planning, booking and experiencing a journey. It shows that Indian travelers are the most digitally-advanced of the 19 countries analyzed, outpacing many of the world’s leading travel markets.
“These findings demonstrate the significance of digital tools for Indian travelers before and during their journeys, though the result is frankly unsurprising for those of us who have been following the digital market here for some time. The findings highlight the need for the $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers. Whether young or old, and in whichever continent, providing relevant and timely digital tools and content is no longer an accessory but an essential means of reaching and satisfying the modern traveler in India from the moment they search to the moment they return from their trip,” Rabih Saab, President and Managing Director EMEA of Travelport, said at the launch of the report in New Delhi.
Travelport’s platform stands ready to provide the industry here with the means to do this. “As a technology company and a world leader in digital and mobile capabilities, we aim to make the experience of selling, buying and managing travel continually better,” he added.
