Mumbai, the financial and entertainment capital of India may be set to witness an increase in domestic and international tourist footfalls as new research from Booking.com sees the city rank among the world’s top trending destinations for 2017.
The data experts at Booking.com analysed the top 300 destinations based on growth in search and bookings to find the most up-and-coming places to visit in 2017. When analysed against wider trends, Mumbai has recorded increased volume of travel and higher than average growth in bookings, while moving up ten places among the most searched destinations relative to last year.
The other top trending destinations recorded are Reykjavik in Iceland, Cairns in Australia, Savannah in US, Puerto Rico, Kyoto and Jericoacoara in Brazil.
Pepijn Rijvers, Chief Marketing Officer, Booking.com said, “Experiencing the unknown, encountering different people and cultures, and testing new limits has always been at the core of what drives us to travel and 2017 is certainly shaping up to be an exciting year. 2017 travellers will have an insatiable appetite for adventure, but are also mindful of the impact those experiences can have on the local culture and issues surrounding sustainability. While we crave highly personalised human interaction and familiar comforts, we’re also expecting emerging technologies to enhance our experiences and get us closer to the things we care about faster and more intelligently. Whether it’s the other side of the planet or just down the street, we want to dig deeper, seeking authenticity and a real sense of connection at every step along the way. For us at Booking.com, it’s not just about the destination in 2017, it’s about the entire journey, and finding new ways to empower travellers through technology to express and savour their own unique travel lifestyle at every possible moment.”