Sabre Corporation has announced the release of the first two products in the company’s Retail Intelligence suite: Sabre Air Price IQ and Sabre Ancillary IQ for the dynamic pricing of airfare and ancillaries, respectively.
Sabre Retail Intelligence is an innovative product suite that enables airlines to deliver a more personalized travel offers in both traditional and NDC channels. Powered by Sabre Travel AI – an innovative capability that integrates Sabre technology with Google Cloud’s state-of-the-art AI technology and advanced machine-learning services – Retail Intelligence will allow airlines to dynamically provide offers to travelers based on preferences, marketplace insights and purchase probability, creating a more personalized and better traveler experience.
“We are facing a rapidly changing world and the travel ecosystem looks very different than it did just 18 months ago,” said Wade Jones, chief product officer, Sabre Travel Solutions. “Traveler expectations for relevant and personalized offers are growing, and airlines are more focused than ever on becoming sophisticated retailers. Relying on traditional strategies based on historical data patterns isn’t enough – airlines need intelligent solutions driven by artificial intelligence and machine learning. This is what we are offering with Sabre’s Retail Intelligence suite of products.”
Sabre Air Price IQ increases airlines’ pricing agility and precision by allowing airlines to adapt quickly to changing marketplace conditions. Considering traveler segment and trip intent from the shopping request, the product supports an airline’s efforts to maximize revenue opportunities while providing a seamless experience to travelers.
Sabre Ancillary IQ uses machine learning to present ancillary offers based on multiple factors, including real-time shopping data and purchase probability to increase incremental revenue opportunities and traveler satisfaction. As a result, airlines can deliver increased value and more choice to their travelers.