Sabre Corporation announced an enhanced partnership with Shiji Distribution Solutions to better connect hoteliers to the lucrative, yet complex, Chinese travel ecosystem.
This expanded relationship between Sabre and Shiji will open up further access for hoteliers, through the Sabre SynXis hospitality platform, to the channels Chinese travellers typically use to search and book their trips across corporate and leisure segments.
“We’re thrilled to enhance our relationship with Sabre at this critical time for the travel industry so, together, we can support hoteliers to capture recovery and grow their brand by making the most of the significant opportunities presented by the Chinese marketplace,” said Anson Lau, Managing Director, Shiji.
“The additional connections available to Sabre through Shiji will, on one hand, help Sabre’s hotel partners build brand awareness in Greater China, driving bookings from Chinese travellers and, on the other hand, help Shiji’s robust network of travel agent partners gain instant access to Sabre’s hotel customers.”
Sabre has previously worked with Shiji to connect hoteliers to selected channels within China including the popular WeChat Booking Engine, as well as Fliggy and Meituan’s travel platforms. The two global technology companies have now reached a much broader agreement to enable Sabre hotel partners to quickly connect to a wider range of travel agents, online travel agencies (OTAs), travel management companies (TMCs) and wholesalers across the Chinese marketplace.
“It’s more important now than ever that hotels are able to target guests across different geographic markets and that they have the agile and robust solutions they need to enable them to react quickly to frequently changing market conditions,” said Frank Trampert, Senior Vice President and Global Managing Director, Sabre Hospitality Solutions Commercial.
“The existing integration between Sabre and Shiji means our hotel partners have the advantage of speed to market to easily connect to a wide range of business-to-business and business-to-consumer end distribution partners which will help them maximise reach and exposure to gain a competitive edge in the Chinese travel marketplace.”