Airbnb today released a report on new travel trends for 2021 which shows Indian travelers are looking to reconnect with friends and loved ones and enjoy safe, unique experiences off-the-beaten track. Health and safety continue to be key priorities, and this is increasingly reflected in traveler choices as well.
According to the Survey, 57% of respondents across age groups said that they would choose to connect with their immediate family members as soon as travel is back in 2021. This was reflected in traveler groups who are most likely to travel after the pandemic as well, including GenX and Millennials. Also, 50% of Millennials said they would travel with, or to see, friends and family, suggesting new opportunities for hosting across the country that could emerge in 2021.
Moreover, 85% would like to stay in unique accommodations when they travel next (formats such as heritage homes, havelis, farm stays and villas), exploring new destinations and places recommended by local hosts, family or friends.
And, GenX (89%) and Millennials (86%), who comprise a large pool of current and future travelers, are leading this trend. 39% of Millennials stated a firm intent to travel in 2021.
The Survey further states that the local recommendations and social media will inspire travel. The trend of hosted travel and local recommendations will also be fueled by Millennials. 63% of that demographic are open to sharing their unique stays and experiences on social media to inspire travel amongst their peers. 66% of respondents across age groups said they love taking pictures to share on family and friends groups.
Due to the pandemic, travelers are looking for exclusive and secluded holidays in the lap of nature. While the vaccine continues to be an encouraging factor propelling growth for industries including travel and tourism, 50% of would-be travelers find nature travel more meaningful, and continue to use nature holidays to relax and recharge, compared with urban spaces. This perpetuates a trend towards slower, sustainable and more regenerative travel.
Sustainable travel choices that are closer to remote communities and nature not only provide a boost to these communities and their members - redistributing the economic impact of travel – but are accessible and affordable and are a transformative choice contributing to unique and individual travel experiences.
Commenting on these trends, Amanpreet Bajaj, Country Manager - Airbnb India, Southeast Asia, Hong Kong and Taiwan, said, “After a year of sacrifice and hardship where so many were kept apart for so long, 2021 offers many the chance to reconnect with friends and loved ones. We will also see the continued growth of restorative, inclusive and sustainable travel throughout India. Travelers are looking at more meaningful experiences, prizing personal connection and valued time with friends and family. Holidays in the hills and other natural settings are also helping travelers re-connect with the environment as a medium to rest and recharge. This is a model of travel that Airbnb has always supported – travel as a way of fostering meaningful connections and regenerating communities.”