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DigiTravel Appoints Jyothi Varma As India VP

Managed travel firm DigiTravel Consulting has appointed industry veteran Jyothi Varma as Vice President-India. In her new assignment, Jyothi will expand and penetrate the reach of DigiTravel in India market.

Jyothi, in her over 25 years of experience in travel industry, has worked with various global brands at different levels and successfully introduced new products and processes in the corporate travel space with a focus on travel technology, payment solutions and education.

Commenting on the appointment, Susan Lichtenstein, Managing Partner, DigiTravel Consulting, said: "DigiTravel Consulting is expanding into other markets to support global companies with their next-generation business travel omnichannel consulting needs. Most global companies have their footprint in India, and the travel spend is of significant size.

"India is a leader globally in development, engineering, and innovation. Companies realize that they require new ways of managing their travel program focused on multi-channel booking options, the complete duty of care coverage, and reduced costs and fees for themselves and their suppliers. With Jyothi Varma and her expertise on board as Vice President of our Indian operations, we are confident her leadership will drive successes for the India corporate travel industry, providing progressive next-gen consulting and readiness programs for our buyer and supplier clients.”

Greeley Koch, Managing Partner, DigiTravel Consulting, added : “Jyothi and I worked together at the Association of Corporate Travel Executives, and I know there is no one better who understands how to bridge the needs of business travellers, the companies sending them on the road and the travel suppliers supporting them.  Her ability to connect with everyone will provide our Indian clients, whether corporations or travel suppliers, the best solution possible to grow their businesses.  I am so pleased to be working again with Jyothi.”

Jyothi has earlier worked with global brands such as Travelport, Amadeus, CWT and American Express.

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