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Thomas Cook India and SOTC launch ‘Priority’

On the occasion of World Tourism Day, Thomas Cook (India) and its Group Company, SOTC Travel have announced the launch of Priority – an exclusive loyalty programme. Available as a Platinum and Gold variant, the Priority programme entitles its members to significant and exclusive benefits: the services of a dedicated relationship manager, exclusive holiday previews, special priority offers, benefits across alliance partners, birthday specials, invitations to events and a host of attractive deals/promotions across domestic and international holidays and additional travel services.

In this new era of travel, Thomas Cook India and SOTC have ensured unerring customer focus with the introduction of an innovative portfolio: Domestic Workations, Staycations, Hidden Gems, etc. and an international portfolio of Private Journeys, Live It Up and A La Carte holidays – each carefully designed basis customer feedback. Simultaneously, to build customer confidence in travel, the companies’ comprehensive health and safety initiatives such as the Assured Program in partnership with Apollo Clinics, end-to-end COVID-negative certification services and Safe Holiday Helpline, have helped ensure a stress-free holiday experience.

Mahesh Iyer, Executive Director & CEO, Thomas Cook (India) said, “At Thomas Cook India we are committed to our customer-first strategy and this has been the catalyst to the series of innovative and meaningful initiatives that deliver on our promise of Assured, Insured and Secured. The launch of our Priority program is yet another step in this direction and serves to recognise and reward our loyal customers who are an integral part of the Thomas Cook India family. In addition to a dedicated relationship manager, our Priority programme offers significant advantages and we intend to further enhance customer delight via an ongoing series of exclusive and exciting offers.”

Vishal Suri, Managing Director, SOTC Travel, said, “SOTC Travel has been at the forefront of innovation and customer centric initiatives in this new era of travel. To ensure customer confidence in travel, we have introduced a range of assured, insured & secured holidays in line with our Safe Travel programme. In our commitment towards a customer-first approach and to further connect and strengthen our association with our valued customers, we have introduced our exclusive Priority program that offers customers a more personalised, flexible and truly rewarding experience. The unique offerings and comprehensive benefits such as a personal relationship manager to assist with holiday planning, special priority offers, birthday exclusives, amongst others, strive to enhance the travel experience for our frequent travellers, reassuring them of our excellence across our holiday portfolio.”

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