EbixCash, a fully owned subsidiary of Ebix, announced a strategic travel technology partnership with Amadeus to grow its footprint across the Asia Pacific region and UAE and become a one-stop shop for travel.
The partnership will provide EbixCash’s online websites, travel agents and corporations in Asia Pacific and UAE with greater access to the unrivalled breadth of content offered by the Amadeus Travel Platform, enabling EbixCash to better serve its customers. Built on fully open systems, the Amadeus Travel Platform harnesses artificial intelligence to bring a greater level of personalized content into one integrated platform.
Robin Raina, Chairman of the Board, President & CEO, Ebix, said: “Our vision is to build an end-to-end travel solution for the industry. We want to empower travel agents and travellers alike. EbixCash today is the largest end-to-end financial exchange in the Indian sub-continent, besides its parent company Ebix being the largest insurance exchange in the world. We are always looking for new ways to stay ahead of our competitors. Partnering with Amadeus gives us access to innovative technology that will allow us to further expand our footprint across the region, especially in India, Thailand, the Philippines, Indonesia, Singapore, Dubai and Abu Dhabi, where we see the greatest potential.
“Our growth strategy is built on the premise of having an unrivalled ‘phygital’ presence in the region – combining our physical distribution outlets in Southeast Asia with an omnichannel digital presence that allows our seller partners to have access to extensive real-time data and ecommerce solutions across all digital channels. Amadeus’ technology empowers EbixCash to deliver this and truly become a one-stop shop for travel.”
Champa Magesh, Executive Vice President of Retail in Travel Channels and Managing Director EMEA, Amadeus, said: “Partnerships are the foundation of progress. As EbixCash’s preferred travel technology partner, we are proud to support the company’s strategy to deliver increasing personalized experiences across all travel touchpoints in APAC and UAE. Amadeus’ open, collaborative approach allied with the scale, efficiency and performance offered by our Travel Platform means that we remain best placed to support our travel sellers — and their travelers — as they navigate the changing travel landscape.”