Thomas Cook (India) has observed a significant 21 per cent growth in demand for the Durga Puja festive break, from travellers in West Bengal and surrounding source markets. Over the last 5 years, the company has witnessed the Durga Puja season being leveraged by Bengalis to plan a smart mini-vacation/break that coincides with school holidays, and maximise the opportunity to rejuvenate and recharge, as well as bond with their families.
Thomas Cook India has launched a series of attractive domestic and international tour packages: Anandomoy Europe, Darshaniya Europe, Ananda Dubai, Asia-Te Hoi Choi, Monmatano Asia, Mishorer Morichika, Ek Nojore Thailand, and other Durga Puja specials. These unique tours, in combination with attractive discounts and curated itineraries, are serving well to catalyse consumer demand for Festival travel.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Our West Bengal customers are maximising festive breaks to transform them into multiple mini-vacations, as opposed to just one long vacation per year. This festival tourism trend is resulting in an impressive growth in demand of approx. 23-25% Y-o-Y for Durga Puja holidays. We have hence launched a series of special Durga Puja packages, such as Darshaniya Europe, Asia-Te Hoi Choi, Ek Nojore Thailand, Monmatano Asia, Ananda Dubai, and Mishorer Morichika, to inspire even higher uptake from our Bengali travellers.”
