ixigo has entered into a strategic partnership with Flipkart to introduce an enhanced and native flight booking experience. Through this association, Flipkart users will be offered ixigo’s travel services for flight bookings on Flipkart’s mobile app, on both Android and iOS. The services for domestic and international flight bookings have already been rolled out, with other travel segments rolling out in some time.
“We are excited to partner with Flipkart, the leading eCommerce player in India. ixigo and Flipkart both share a common vision of driving faster growth in the next billion users segment hailing from tier 2, 3 & 4 cities, and growing the online travel market in India through deeper collaboration,“ Aloke Bajpai, Co-Founder & CEO, ixigo said.
Adding to this Rajnish Kumar, Co-founder & CTO, ixigo said : “We are building upon our decade-long domain experience in meta-search to enable the most competitive inventory and pricing to be offered to Flipkart customers. We look forward to co-creating the best travel booking experience globally on any e-commerce platform!”
Speaking about Flipkart’s enhanced native travel experience, Prakash Sikaria, Vice President, Growth & Monetization at Flipkart said, “AirTravel is a growing category online, especially across tier 2 cities, and we have seen a 10X growth since we ventured into the travel category in a limited manner last year. We are deepening our commitment by enhancing the user experience with our new launch and have collaborated with ixigo to create a best-in-class travel experience for our customers. We are also excited about the SuperCoins redemption as it will unlock unparalleled value for Indian customers, making Flipkart the most affordable destination for air travel bookings.”
ixigo has emerged as one of the fastest-growing travel players in India, with SensorTower naming the ixigo app the 6th most downloaded travel app globally, in November last year.