Klook, a world leading travel activities and services booking platform, and Merlin Entertainments, a global leader in location-based entertainment based in Great Britain, have announced strategic global partnership. With modern mobile travellers in mind, this collaboration will enhance guest experiences at eight Merlin attractions across Asia through a series of marketing promotions, user experience optimization, data analytics, and information exchange.
CS Soong, General Manager, SEA Region, Klook said, “Travellers are more tech-savvy than ever; they do their research before every journey, and are constantly searching for convenient and value-for-money solutions. We are confident that this new collaboration with Merlin will provide overall better experiences for travellers who are visiting Merlin’s many attractions.”
Optimising the user experience for travellers, Klook provides instant confirmation that answers a call for spontaneity and convenience – both before and during trips. Tapping into a growing demand for diverse and unique experiences, Klook offers over 100,000 tours, activities and tickets at more than 270 destinations around the globe. This strategic partnership with Merlin, which operates more than 120 attractions, will add to Klook’s growing pool of convenient, affordable and exciting travel experiences throughout the region.
Susan Ang, Asia Marketing Director, Merlin Midway Asia said, “Merlin’s partnership with Klook is an important step in our global strategy. The company is perfectly positioned to help us better engage with travellers in Asia through its industry and consumer insights, rapidly growing consumer base, and convenient mobile platform. We’re excited to work with Klook, a leader in the region that brings a wealth of insights and expertise to the table.”