Thomas Cook (India) has announced its Grand Forex Festival, which continues till June 30, 2019. The launch coincides with India’s peak holiday season and serves to address the foreign exchange needs of India’s leisure segment.
In keeping with its phygital strategy of omni-channel consumer access/reach, the Festival is available online at thomascook.in, its Forex app and across its extensive retail footprint of 150 foreign exchange branches, franchises, corporate implants pan India.
Deepesh Varma, Sr. Vice President & Head – Sales & Relationship Management Foreign Exchange, Thomas Cook (India) Ltd., said, “Foreign Exchange serves as a key growth driver, contributing over 55% to Thomas Cook India’s overall travel and related businesses. The Thomas Cook India Grand Forex Festival, has hence been strategically timed to coincide with India’s peak holiday season and hence catalyse demand.”
While the key highlight of the Grand Forex Festival is Thomas Cook India’s promise of Forex delivery within 4 hours, the company has also announced a range of exciting offers and prizes including complimentary stays at Sterling Holiday Resorts and a grand prize of a free holiday to Durban, South Africa for five lucky couples. In addition, bookmyshow vouchers are available on every card transaction of over USD 1000, with discounts from leading lifestyle brands like Bata and Myntra assured on every transaction.
