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Tata AIG launches Travel Insurance campaign 2.0

  • 25 March 2019

As a follow on to last year’s travel insurance campaign that delivered one of the ‘Most Watched Brand Film of 2018’, Tata AIG General Insurance Company recently launched its Travel Insurance Campaign 2.0 - ‘The Great Indian Traveller’.

Tata AIG General Insurance kick starts its Travel Insurance Campaign 2.0, celebrating the spirit of ‘The Great Indian Traveller’ to encourage audiences become one by planning their travels with Tata AIG to ensure and insure a well-planned trip.

In collaboration with Holiday IQ, the digital campaign adopts a rich content - focused strategy to keep the target audience hooked with tailored, meaningful content on destination & travel planning tips showcased on Tata AIG’s ‘Plan your Travel’ microsite.

Additionally, the campaign plays 15/30 secs commercial on digital channels. Also, the campaign further extends on to the radio platform wherein Tata AIG partners with Radio City 91.1 FM for a non-stop riot of travel spots, touching upon the many hues and oddities of Indian travellers’ unique experiences, around the globe.

Jayraj Jadhav, Vice President - Marketing & E-Business, Tata AIG General Insurance Co. said, “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller' through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance.”

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