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JTB India selects Cvent to enhance the MICE experience in APAC

JTB, one of the largest travel agencies in the world, has selected Cvent, a market leader in meetings, events, and hospitality technology, to provide the company and its customer base with a suite of event management solutions that will help them deliver bigger and better events.

 The ‘Gold Partnership’ highlights JTB India’s focus on addressing the complex and diverse needs of its clients by offering them the solutions they need to make their meetings and events more engaging, more strategic, and more impactful through the use of technology.

Cvent’s technology will allow JTB, which manages more than 100 events in a year, to streamline their manual event planning processes and drive better efficiency and productivity within their overall events program.

Commenting on the partnership, Norio Nakamura, Managing Director at JTB India said, “We are extremely pleased to partner with Cvent in our efforts to become a ‘pioneer of Solutions Businesses within JTB Group’. As market leaders, both JTB and Cvent are well-positioned to help drive innovation in the meetings and events industry in the Asia Pacific region. We will also be happy to share the knowledge and expertise with other JTB offices across the globe, so they are able to scale their events programs quickly and successfully with Cvent’s solutions.”

JTB India will utilize the full spectrum of Cvent’s event management offerings including online registration, onsite badging and check-in, mobile event apps, and feedback and reporting solutions – helping to optimize the entire event management value chain.

Speaking on the partnership, Sandeep Nagpal, Vice President of Marketing at Cvent said, “We began our partnership with JTB in 2014 and it’s been extremely fulfilling. We have been proud supporters of their mission to bring impactful experiences to customers by delivering solutions that help drive success.  At Cvent, we believe in the power of live events and we look forward to providing JTB and their customers the technology they need most to execute memorable events.”

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