Thomas Cook (India) strengthened its presence in Surat with the inauguration of its second outlet in Vesu, Surat, inaugurated by Romil Pant, Sr. Vice President, Thomas Cook (India). This expansion augments Thomas Cook India’s distribution and reach in Gujarat to 11 consumer access centres: five owned branches and six Gold Circle Partner (franchise) outlets.
Thomas Cook India’s internal data had highlighted Surat, Gujarat as a high potential source market for its holiday business. Hence, in an initiative to harness this opportunity, the company has identified Vesu, Surat to set up its new Gold Circle Partner franchise outlet.
The Thomas Cook Gold Circle Partner programme is an exclusive franchise partner initiative that increases the brand’s presence-reach across the country, giving consumers access to the company’s products & services in metros/mini-metros and strongly emerging Tier II & III markets. The Gold Circle Partner benefits via brand association with the leading travel company in India, along with knowledge sharing/training and expertise to manage a travel business. In addition, a Gold Circle Partner is equipped with sales & marketing support to further business development and acquisition of a wider customer base.
Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) said, “Gujarat has been identified as a prime growth driver and continues to deliver strong growth of 35 per cent YoY for our Leisure Travel business. Surat offers us significant potential and we have selected one of the prime localities of the city for our new branch. Shop No. 8 – 9 Agam Emporio, University Road, Vesu is a key locality in Surat, providing us with a viable catchment of consumers across families, business professionals, senior citizens and NRIs.”