Thomas Cook (India) strengthened its presence in Gomti Nagar, Lucknow with the inauguration of a new branch, inaugurated by Romil Pant, Sr. Vice President and Jatin Sharma, Associate Vice President, Thomas Cook (India). This expansion augments Thomas Cook India’s distribution and reach in Lucknow & Uttar Pradesh to 10 consumer access centres: three owned branches and seven Gold Circle Partner (franchise) outlets.
Thomas Cook India’s internal data had highlighted Lucknow, Uttar Pradesh as a high potential source market for its holiday business. Hence, in an initiative to harness this opportunity, the company has identified Gomti Nagar, Lucknow to set up its new Gold Circle Partner franchise outlet.
The Thomas Cook Gold Circle Partner programme is an exclusive franchise partner initiative that increases the brand’s presence-reach across the country, giving consumers access to the company’s products & services in metros/mini-metros and strongly emerging Tier 2 & 3 markets. The Gold Circle Partner benefits via brand association with the leading travel company in India, along with knowledge sharing/training and expertise to manage a travel business. In addition, a Gold Circle Partner is equipped with sales & marketing support to further business development and acquisition of a wider customer base.
Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) Limited said, “The North market has been identified as a prime growth driver and continues to deliver strong growth of 32 per cent YoY for our Leisure Travel business. Lucknow offers us significant potential and we have selected one of the prime localitiesof the city for our new branch. Shop No. A-306, Sahara Plaza, Patrakarpuram, Gomti Nagar is a prime residential locality in Lucknow, providing us with a viable catchment of consumers across families, business professionals and students.”