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Beautiful Soul eyes wellness segment

  • 19 October 2018

Beautiful Soul, a newly launched specialty tour company eyes to tap the potential of the wellness tourism segment. The group at this stage is looking to target niche segments which are yet to be explored by growing Indian outbound and inbound.

Speaking about the development, Rajan Kalra, Founder, Beautiful Soul said, “We have received a very encouraging response from the industry. We have a fresh concept; Beautiful Soul takes you to a path of healthy lifestyle with wellness travel, a concept that allows vacationers to think about ones well-being on a holiday break that helps enhancing your physical and spiritual growth in the midst of the most serene surroundings. We at Beautiful Soul are committed to providing a professional service to our customers, ensuring they benefit from our experience, unique style and energy. With a large number of partners and affiliates around the World, we also welcome groups from overseas into India.”

Speaking about the wellness segment he said that Indian wellness tourism market is poised for healthy growth in the years ahead.

Kalra added, “Wellness tourism essentially refers to travel to a different country or region in order to get physiological and mental tranquillity through the native therapies of that region. In the contemporary times, globalisation has not just led to the exchange of products and services across regions, but has also led to an exchange of cultures. Hence, the demand within the global market for wellness tourism is expected to reach new heights over the forthcoming years. Wellness tourism refers to travelling wherein activities planned for health and well-being are on top priority. Trips organised for wellness include healthy food, spa treatments, exercise, and opportunities for spiritual and creative development.”

Initially the group is set to tap India and SAARC region. Also the group will launch its B2B inbound tours vertical at SATTE 2019, South Asia’s largest travel trade exhibition.

Speaking about further plans he added, “We are on the brink of penetrating a premium market in a rapidly growing wellness tourism sector. Beautiful Soul is poised to take advantage of this growth and moderate competition in the Wellness holiday portion of the industry. We intend to provide Wellness and Nature trails packages to pan India & SAARC countries. Services and products provided by Beautiful Soul will initially include pre-arranged tours, custom packages according to client specifications, travel consultation, and as time progresses B2B inbound tours among other related services. Our B2B inbound tours vertical will start at SATTE 2019.”

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