Bharathi Shetty, Founder and Managing Director, Frontier Holidays has made an undisclosed pre-series A investment in Foxtrot Interactive, a white labelled event app start-up targeted at the MICE Industry. The MICE app launched by Foxtrot in April last year allows for customisation and provides live and comprehensive data within minutes.
Shetty said, “Travel is about experiences. And our customers are some of the most digitally savvy travellers in the world; they look for highly personalised technology driven experiences on the go. Which is why we were looking to add an interactive solution that will help mobilise, simplify and streamline the entire process for our customers. This app enables us to work with our clients closely share information real time which helps them save time and savour their experiences more. This MICE App is robust and has everything you need to engage your event attendees.
Unmesh Vaidya, Co-Founder, Foxtrot Interactive said, “Association with Bharathi is vindication of the hard work and commitment put in by the whole team at Foxtrot. Lot has happened in year one, from proof of concept to 47 projects, 25 Corporate clients, Awarded for innovations, recognition by Department of Industrial Policy and Promotion. This is the stepping stone to bigger things that we wish to bring forward in synergising our Applications with the MICE industry.”