Yatra.com has launched its new series of advertisement commercials featuring its brand ambassador, Bollywood superstar, RanbirKapoor. The new TVCs present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics.
Keeping in mind Yatra’s endeavor to make travel hassle-free, seamless and value adding to travellers, the two films highlight its eCash loyalty program, and its unique feature of protecting customers from a drop in airfare post them making a booking.
Sharat Dhall, COO (B2C), Yatra.com said, “We are focused on innovating in terms of customer features and benefits, andthis set of ads highlight two such industry first features –eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”
Sharing his experience of working on the TVCs, RanbirKapoor said, “Yatra.com has always managed to surprise me with its innovative ideas of engaging with travellers. I am delighted to also get the opportunity to pay a tribute to the evergreen members of my family via these unforgettably classic songs that are a part of these ads. It is a matter of honour and pride as Yatra’s brand ambassador.”
