Jazeera Airways recently conducted a FAM trip in collaboration with the Azerbaijan Tourism Board to create an understanding of the destination, establishing relations for the travel trade about the airline’s connectivity to Azerbaijan and its delightful offerings that appeal to all segments. The trip included renowned media representatives and publication editors from the genre of top travel & lifestyle section.
Commenting on the initiative, Andrew Ward, VP of Marketing & Customer Experience, Jazeera Airways said, “India is a growing market for us and there has been a positive spurt in the growth of tourism traffic from India. Our Indian travel trade partners have been very supportive in promoting all the aspects of the connectivity to Azerbaijan and Georgia, be it its culture, beauty, food, night markets, or shopping. We are further increasing our initiatives this year with more media and influencer FAM trips.”
During the trip, the media representatives explored the areas of Azerbaijan through Lahij Village, Highland Park, Flame Towers, Old Town Caravanserai, Sheki Palace, and Coppersmith Experience.
Komal Seth, Founder & Director, Linkin Reps who went on the trip as well said, “FAM trips are a great way for the media to familiarise themselves with a country by exploring the connectivity of a leading low-cost airline and then further promoting it among their client base. We as a representation in India work closely with the media community to boost relationships and increase visitor arrivals from India."