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Kerala Launches ‘My First Trip 2021’ Campaign for Domestic Market

Kerala Tourism recently launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the post-Covid era.

 Rani George, IAS, Principal Secretary, Tourism, flagged off the Kerala Blog Express, titled ‘My First Trip 2021’, which is slated to conclude on March 29.

The influencers will tread different itineraries for six nights and five days, facilitating production of exclusive contents for Kerala Tourism.The images, videos and literature generated by them will be shared on social-media platforms as #MyFirstTrip.  They will announce to the world that destinations in God’s Own Country continue to be open for tourists.

Kerala Tourism Director V.R. Krishna Teja and Biju. B.S, Deputy Director, Marketing, Kerala Tourism, were also present at the function held at the Hotel Mascot in the city.

 “The trip will give the participants a chance to not just visit the famous tourist destinations in Kerala, but experience the cuisine, culture, art and other popular activities around,” Smt George said.

 “Tourism industry was struck by the pandemic and Kerala was no exception. Gradually, we learned to live on with Covid-19. We started to see visitors coming to Kerala from November-December 2020. Now, these vloggers can also spread the word to the world that Kerala is safer to explore since Covid-19 cases are on the decline in the state. So, people would understand the situation,” she added.

 Teja, in his address, said that through the trip, the vloggers would certainly experience the warmth of people and understand how safe the state was to explore.

 While the previous editions of the Kerala Blog Express had only international bloggers and social media influencers, My First Trip 2021 has only domestic influencers and aims to provide additional impetus to the current domestic marketing initiatives of Kerala.

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