The Ministry of Tourism (MoT) has launched campaigns to promote tourism to the North Eastern Region on various platforms in digital, print and social media. For promoting North Eastern Region more aggressively, Ministry of Tourism has formed a Committee of stakeholders active in NER with focus on promotion of North East, identifying new destinations, developing itineraries around them, identifying the places where events can be organised to create awareness, organise workshops/ seminars for the local stakeholders in terms of providing them necessary skills.
Also, to promote the regions, the Ministry has organized a total of 8 editions of the International Tourism Mart in the North Eastern region with the objective of highlighting the tourism potential of the region in the domestic and international Market.
Since April 2020, under Dekho Apna Desh campaign, the Ministry of Tourism is conducting webinars on various tourism products including NER and some of the webinars were dedicated to North East Region. The upcoming webinar on 13th March 2021 would be on the topic cuisines of North East Region.
The Ministry’s one of the key initiatives is augmenting tourism infrastructure and connectivity of a destination which plays a vital role. Under the Ministry of Civil Aviation’s UDAN scheme, 46 tourism routes got included under RCS-UDAN 3.0 and 78 routes under RCS UDAN -4.0.
The Ministry carries out regular promotional campaigns and events to showcase the unique tourism products and sights of this beautiful region to the potential travellers under Dekho Apna Desh initiative. In this backdrop,Indiatourism, Guwahati (field office of Ministry of Tourism) has organised an event “1000 BAR DEKHO- NORTH EAST DEKHO” under the tag line of “DEHKO APNA DESH” and “FIT INDIA” from 7th -17th March 2021.
As part of this activity, Sanjay Bahadur, a solo cyclist, will cover 1000 kms. by cycling all across the Assam.