Karnataka Tourism has introduced a new campaign “Script Your Adventure”, to further promote experiential tourism in the state. In lines with the new theme, a new brand campaign TVC along with a print ad campaign and marketing collaterals was launched recently by H. D.Kumaraswamy, Chief Minister, Govt. Of Karnataka in the presence of Sa Ra Mahesh, Minister for Tourism along with Anil Kumar, Secretary Tourism, Priyanka Mary Francis, Director- Tourism, Vijay Sharma, MD-JLR and Kumar Pushkar, MD, KSTDC.
Speaking on the occasion, Kumaraswamy said, “I am happy to know Karnataka Tourism, in its endeavour to promote the state has chosen a very novel theme. I congratulate the Tourism Department for conceiving this wonderful film and ad campaigns. I am sure this promotion will surely help to project positively Destination Karnataka in the international/ national tourism markets and will help us in becoming India’s best tourist state in the coming years”.
Mahesh further added, “True to its tagline - One State, Many Worlds - Karnataka has something for every kind of tourist. Karnataka has a plethora of rich offerings for you to enjoy; be it Heritage, Culture, Nature, Beaches or Wildlife. All these will help you to script your own unforgettable experience in Karnataka. It is here where you can script your own adventure. I extend a warm welcome to you on behalf of the people of Karnataka and wish that you find your adventure here in Karnataka.”