Madhya Pradesh Tourism in collaboration with its advertising’s agency Ogilvy, has always churned out interesting TVCs; be it the first famous TVC ‘TilDekho.. TaadDekho’ or the ones that followed including ‘Hindustan KaDilDekho’, ‘MP..AjabHai’, ‘Sau Tara Ke Rang He’, ‘MP Me DilHuaBaccheSa’. These creative videos have definitely changed the outlook with which one identifies the state.
This year Madhya Pradesh Tourism (MPT) has launched a new TVC named “Memories of Destination”; a collection of hundreds of photographs that showcases stories of millions of travellers who have visited Madhya Pradesh over the years. Using candid photographs and pictures of real travelers, the film tries to showcase various tourist destinations of Madhya Pradesh through the eyes of a traveller and not through the lens of a travel film maker. The idea is not to attract tourist by showing them picture perfect, splendid, spectacular images which the eyes will never see in real but to show them tourist destinations that look exactly how it looks in real.
The TVC has already bagged two awards for Madhya Pradesh Tourism in Cannes Film Festival 2018 including a silver lion for its spectacular editing and a Bronze lion for its rhythmic music.. It is a major achievement for Madhya Pradesh Tourism to win two awards in the same platform.
Madhya Pradesh Tourism Board recently achieved a grand success on its social media platform too. MPTB Facebook page has crossed 1 million followers and become one of the most active tourism organizations in the country. The tourism board is consistently reaching the milestones one after the other.
